Put yourself in a prospective customer’s shoes. You are about to make a purchase – but from whom? How will you choose your product and your vendor? What are the factors that you will take into account? Of those factors, which one will influence you more than any other? Why? Sometimes, the results are unexpected. […]

So you don’t want to have anything to do with Twitter. Fine. If you don’t, someone else will.

Once upon a time, when I was 19 years old and working as a technical advisor for the food company Rank Hovis McDougall, I spent a few days staying with my father in Newcastle. The weather was miserable, the nights drew in early and I was on my own. On the Friday night, I decided […]

1.  Get rid of the energy sappers. You know who I mean. They are your company’s whingers and whiners. Their glasses are always half-empty. A meeting? They suck forth its soul. A new idea? They strangle it at birth. Do you have any idea just how much these energy sappers are costing you in lost […]

 Executive coaching and management consultancy tips on how to increase sales: 1.  Repackage your offering. Online law firm RocketLawyer developed a thriving business, selling downloads of legal forms. However when the credit crunch began to bite, sales began to drop.    The solution to increase sales? Instead of accepting their new reality, the lawyers changed it. […]

If a major customer goes bust, look out: such an event could be the tip of an iceberg, pointing to larger, deeper troubles within your industry. However you should always be prepared for the loss of your biggest customer. It isn’t that you deserve to lose them; rather, that all eventualities should be planned for […]

A couple of years ago, I was cycling from Canada to Mexico. It was a lengthy adventure; what was the worst that could happen? A crash? A bear? One morning at around 8 am, the mist was just lifting from the ground and I was cycling down the highway, alone. I was zooming downhill, through […]

Welcome: a short video introduction to The What If? Specialist. Are you a CEO, business owner, entrepreneur of business professional who has a healthy dissatisfaction with your achievements to date? Are you looking for fresh ideas and inspiration so that you can outpace the competition and continue to grow? Welcome to The What If? Specialist.