What if … your leadership coach said “know about using social media tools?”
As a business strategist, I know how important it is to be aware of which tools to use, when and how. With the growing importance of social media, the following chart from www.horngroup.com is a useful start point.
Social Media Action Plan Template
| Tool | Purpose and Strategy |
| Monitoring tool | Listening and measurement |
| Headlines, engage, ideas sharing, sales, solve service issues, competitor insights | |
| Engagement, networking, recruitment | |
| Blogging | Thought leadership, depth, engagement, linking & guest posts |
| Social, friendly, recruiting, link to community and blog, video | |
| YouTube | Amazing stories, brand awareness |
| Slideshare | Content sharing, thought. |
| On Line Community | Customer care, customer driven, sourcing trends |
(You can find the full Slideshare.net presentation at http://bit.ly/Lqajs)
The three keys to selecting which social media tool to use are:
- What’s the problem you want to solve?
- Who’s the target audience you want to engage?
- What do you want to hear from the target audience?
Watch out for next week’s blog on how to create a social media strategy.
Contact me at Richard.bosworth@whatifspecialist.com or follow me on Twitter @richardwhatif for fresh ideas and inspiration from an experienced executive mentor on how to build social media into your business strategy.
