What if you made it easier for new and existing customers to do business with you?

Engaging and interacting with them requires understanding their journey and removing obstacles that make life difficult for them.

This is a gold nugget which serial entrepreneur and marketing guru Andrew Thirkill recently shared with members of the Wealth Enhancement Forum.

With a background steeped in newspaper advertising, Andrew has embraced e-marketing, harnessed the power of database management and of giving something of value in exchange for data.

As a business strategist and executive coach I urge you to do the same. 

Andrew’s secret to marketing success centres on understanding every step of the customer’s journey – from initial interest to final payment – and taking away everything which gets in the way of the final decision and completed transaction.

Do not leave anything to chance and be proactive – even if it includes sending a courier, free of charge, to collect valuable document from a customer – so that the transaction can be moved forward.

Many customers don’t like to chose and say no to potential suppliers, so the speed and manner in which you respond to a customer’s enquiry helps to avoid this embarrassing situation.

How well documented is your customer’s journey and what are you doing to ensure you maximise the revenue generation from your customer database?  For more information and ideas email richard.bosworth@whatifspecialist.com or follow richardwhatif on Twitter and Richard Bosworth on LinkedIn.