As a business strategist, I know how important it is to be aware of which tools to use, when and how. With the growing importance of social media, the following chart from www.horngroup.com is a useful start point.
 
 
 
 
 
 
 
 
Social Media Action Plan Template

Tool
Purpose and Strategy

Monitoring tool
Listening and measurement

Twitter
Headlines, engage, ideas sharing, sales, solve service issues, [...]

1.  Get rid of the energy sappers. You know who I mean. They are your company’s whingers and whiners. Their glasses are always half-empty. A meeting? They suck forth its soul. A new idea? They strangle it at birth.

Do you have any idea just how much these energy sappers are costing you in lost [...]