With the January sales in full flow – brace yourself for the most vicious retail battle for years.
In the jungle warfare in which ailing high streets’ New Year sales do battle with internet shopping, standing out from the crowd and breaking with tradition is key to success.
A great blog via Open Forum highlighted how one [...]

In my last blog I shared with you some great tips attributable to The Results Corporation on how to jump start your sales processes and give the competition a run for their money.    
Among the great tips was the ‘boutique’ marketing approach which focuses on wooing five key companies you are passionate about delivering for – [...]

As we’re all too patently aware, the current economic conditions are pretty dismal and, while we don’t have all the answers, we know that sticking our heads in the sand ostrich-style is not the solution.
As a business strategist and executive coach I also know that smart players prosper in times like these. The next two [...]

‘Lean Thinking is only for production people’ is one of the most common self-limiting beliefs I hear as a business strategist and executive coach. 
Nothing could be farther from the truth – especially in these tough times when generating profitable sales is more costly and time consuming. 
How good are your sales people? – do they mirror [...]

What new stories can you see in your half year figures? Has the plot changed? Are the characters still the same? Is ‘happy ever after’ still on the cards?
In simpler terms: are sales where you thought they would be? What’s happened to customer numbers and average order size? How has the product and service sales [...]

It’s a worrying fact but many organisations are blinkered when it comes to their marketing and product development. Too many have their eyes closed to one of the biggest opportunities – the baby boomer market.
The boomers – those of us who were born during the demographic post-World War Two baby boom – will be the [...]

Being a busy fool is the biggest danger in these unpredictable times, trying to do too many things and not focusing on the essentials?
As an experienced executive coach and business strategist, this is a message I can’t overstate – and one which was spelt out loud and clear at a recent meeting of the What [...]

Managing inflation will be a top priority for business owners and leaders as life with inflation becomes the norm.
Preserving margin is therefore crucial in my experience as a Business Strategist and Executive Coach.
To do this requires a carefully thought out and executed strategy – the cornerstones of which are:

Know your costs in detail and have [...]

What’s a great way to invest £45,000 to boost sales? 
As a business strategist and executive coach I’ve noticed how more companies are getting in front of their customers again at trade shows and exhibitions.
Even in the fast moving social media and digital communications world of iPads and smart phones, business people still like to “eyeball” [...]

Taking your customers for granted can be very costly, so having a plan that keeps them engaged can pay handsome dividends.
Your customer engagement strategy does not need to be big and complex. As an experienced executive coach and business strategist, here are four simple and effective options you can use to achieve greater customer engagement:

Set [...]