As an experienced business strategist and executive coach I believe it’s valuable to do something your customers won’t expect.
This blog is prompted by an anecdote from Roger Harrop, the CEO Expert. According to Roger, one of his clients discovered the ashtray from his BMW was missing after a service.  He phoned up the garage in [...]

What’s a great way to invest £45,000 to boost sales? 
As a business strategist and executive coach I’ve noticed how more companies are getting in front of their customers again at trade shows and exhibitions.
Even in the fast moving social media and digital communications world of iPads and smart phones, business people still like to “eyeball” [...]

What if you made it easier for new and existing customers to do business with you?
Engaging and interacting with them requires understanding their journey and removing obstacles that make life difficult for them.
This is a gold nugget which serial entrepreneur and marketing guru Andrew Thirkill recently shared with members of the Wealth Enhancement Forum.
With a [...]

Taking your customers for granted can be very costly, so having a plan that keeps them engaged can pay handsome dividends.
Your customer engagement strategy does not need to be big and complex. As an experienced executive coach and business strategist, here are four simple and effective options you can use to achieve greater customer engagement:

Set [...]

Put yourself in a prospective customer’s shoes. You are about to make a purchase – but from whom?
How will you choose your product and your vendor?
What are the factors that you will take into account?
Of those factors, which one will influence you more than any other? Why?
Sometimes, the results are unexpected. Last weekend we decided [...]

1.  Get rid of the energy sappers. You know who I mean. They are your company’s whingers and whiners. Their glasses are always half-empty. A meeting? They suck forth its soul. A new idea? They strangle it at birth.

Do you have any idea just how much these energy sappers are costing you in lost [...]

If a major customer goes bust, look out: such an event could be the tip of an iceberg, pointing to larger, deeper troubles within your industry.
However you should always be prepared for the loss of your biggest customer. It isn’t that you deserve to lose them; rather, that all eventualities should be planned for in [...]