Put yourself in a prospective customer’s shoes. You are about to make a purchase – but from whom?
How will you choose your product and your vendor?
What are the factors that you will take into account?
Of those factors, which one will influence you more than any other? Why?
Sometimes, the results are unexpected. Last weekend we decided [...]

1.  Get rid of the energy sappers. You know who I mean. They are your company’s whingers and whiners. Their glasses are always half-empty. A meeting? They suck forth its soul. A new idea? They strangle it at birth.

Do you have any idea just how much these energy sappers are costing you in lost [...]

If a major customer goes bust, look out: such an event could be the tip of an iceberg, pointing to larger, deeper troubles within your industry.
However you should always be prepared for the loss of your biggest customer. It isn’t that you deserve to lose them; rather, that all eventualities should be planned for in [...]