Put yourself in a prospective customer’s shoes. You are about to make a purchase – but from whom?
How will you choose your product and your vendor?
What are the factors that you will take into account?
Of those factors, which one will influence you more than any other? Why?
Sometimes, the results are unexpected. Last weekend we decided [...]

So you don’t want to have anything to do with Twitter. Fine. If you don’t, someone else will.