‘Lean Thinking is only for production people’ is one of the most common self-limiting beliefs I hear as a business strategist and executive coach. 
Nothing could be farther from the truth – especially in these tough times when generating profitable sales is more costly and time consuming. 
How good are your sales people? – do they mirror [...]

Put yourself in a prospective customer’s shoes. You are about to make a purchase – but from whom?
How will you choose your product and your vendor?
What are the factors that you will take into account?
Of those factors, which one will influence you more than any other? Why?
Sometimes, the results are unexpected. Last weekend we decided [...]