As a business strategist I’m constantly gobsmacked at how little thought CEOs and senior sales people give to where – and how – they will get business growth.
Apply the rule of 4 and set a strategy in place to:

Sell existing products and services to existing customers
To do this you need detailed records of what they [...]

Are you making inroads to support your customers through tough times and become their strategic partners?
As a business strategist and ‘CEO tormentor’, I work with leaders including Mark Lewis of Analox, who recently tweeted about his team’s excitement and motivation following a successful visit to a major customer.
We’ve previously discussed your sales people becoming your [...]