Why Your Team’s Strengths Give you a Competitive Advantage

We’ve previously asked you as owner managers if you water your people in the same way you do your plants – which stressed the importance of boosting your company’s value through workforce engagement.

We’ve also examined how leaders can create high performing business units to boost their company’s productivity – along with tips on how you can hang onto your people by establishing goals and objectives and keeping up the communication momentum.

I’d now like to share this powerful blog from Wally Bock – a leadership, marketing and personal development writer – with you because it resonates so strongly with me and my experience as a business strategist who boosts the performance and profitability of SME business owners across Yorkshire and beyond.

Reinforcing the theme that business is a team sport, Wally stresses how people, complete with their knowledge and relationships, are the key to sustainable competitive advantage.

On the premise that you’re more likely to win the game if you build on your team’s strengths and make their weaknesses irrelevant, here are Wally’s tips on understanding some basic truths:

People are Emotional
Some economists write like they think it’s not so. Some philosophers think it’s bad. But it’s the way we are. Our emotions affect everything we do and every choice we make.

People are Perceptive and Insightful
We notice things and reach conclusions without the need for advanced programming.

People are Creative
Human beings are natural idea generators. Just let us show up and watch us go.

People are Both Consistent and Inconsistent
As a species we’re pretty predictable. Once we’re past young adulthood, our previous behaviour is a good guide to our future behaviour. But individually we’re a source of constant surprise.

People have Knowledge
Knowledge is information plus context. On a good day, we can generate wisdom.

People have Relationships
They are a source of strength and support and insight. They are also a source of biases.

People have Lives
We have a life at work and a life at home and a host of other lives. They are all in play all the time.

The Bottom Line
People are people, but people are what give us our competitive advantage.

So, what are you going to do in 2013 to build on the strengths of your people?

To find out how I can help you to develop a strategy to do this and boost your company’s performance and profitability, contact me on richard.bosworth@whatifspecialist.com or go to @richardwhatif on Twitter, Richard Bosworth on LinkedIn or www.whatifforums.com.

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